About Our Founder

Reena, a serial entrepreneur and philanthropist, interestingly dove into entrepreneurship when most women take a career break, after her first child was born. Her first foray into entrepreneurship started with a staffing company, Avankia, following which she established a technology company, TargetRecruit. At TargetRecruit, she innovatively achieved many milestones in the Salesforce Ecosystem, including being the first to be incubated by Salesforce and developing the first ATS and WMS on Salesforce platform. She successfully exited from TargetRecruit in early 2018.

As a leader in the technology SMB space, Reena’s passion has always been to give back to community. Recognizing the gap in job opportunities for stay at home moms, she started Mom Relaunch – an organization that empowers women on a career break to get back into the workforce, with a focus on IT and HR. She finds fulfilment in transforming the lives of women and enabling them to be financially independent. An active advocate and spokesperson on entrepreneurship, she mentors and nurtures the next generation of entrepreneurs in the Silicon Valley Youth Coders Club. Reena also leads a Salesforce Women In Tech (WIT) Users Group, with the aim of fostering a network of like-minded women to learn and exchange ideas.

Reena was featured as CRN’s 2016 Women of the Channel, in Entrepreneur Magazine, Power 50 Solution Providers and much more. She is a regular speaker at various women in STEM conferences, was one of the three finalists of DreamPitch – a Salesforce event and has her interviews published at WinWin@Work, B2B Next, The Other 50% and many other online and print media. Mom Relaunch was also shortlisted as one of the top 10 companies for the startup pitch contest at Grace Hopper Conference in 2018.

Reena is a passionate about time management and is a firm believer of outsourcing so that time can be better spent with family. She enjoys trying out new experiences with her kids and has travelled to all 50 states in the US.