SARAH E. RIBEIRO

512-497-4355

srhawaii@hotmail.com

Austin, TX | Page 1 of 3

Competencies Include:

Ø Corporate Presentations

Ø Account Management

Ø Fundraising Campaigns

Ø News Reporting

Ø Writing/Editing

Ø Press Kit Development

Ø Professional Interviews (athletes, officials, celebs)

Ø Website Content Writing

Ø Marketing Collateral Development

Ø Special Events Coordination

Ø Sales & Marketing Strategies

Ø Sales Presentations

Ø Publicity Campaigns

Ø Public Speaking

    Confident | Positive | Personable | Innovative | Organized | Adaptable | Ethical

Results-driven communication expert with exemplary professional presence, demeanor, and 10+ years’ proven ability in public relations, news broadcasting, marketing, sales, and fundraising; well-suited to organization/public representation. Maintain composure in stressful and adverse conditions.

Persuasive and influential communicator; exceptional interpersonal, verbal, and presentation skills. Record of success in new business development and strategic marketing. Solid writing and editing abilities with ability to meet strict deadlines.

Self-starter with an entrepreneurial work ethic. Demonstrated talent in gaining sponsorships from high-profile brands, including Nike and 24-Hour Fitness.

Passionate about bettering lives of individuals and communities through sports/athletics. Individual and team contributor with a BA in Public Relations.

BROADCAST NEWS EXPERIENCE

KGMB CHANEL 9 NEWS (~1.2M viewers) – Honolulu, HI

Assistant Editor & Producer: Quickly thrived in the fast-paced, competitive environment of broadcast news. Dictated which stories newsroom would cover each day for evening news. Directed reporters and photographers, researched and developed news stories. Wrote television scripts for evening news and coordinated timing and content of videos with sound bites for news pieces to meet airtime deadlines. Covered/reported on various stories.

Maintained up-to-date knowledge of all current and breaking news. Determined newsworthiness of stories and directed reporters and photographers to change assignment schedules as needed. Covered media events, including conducting interviews. Key liaison between community, reporters, and photographers, and initiated and coordinated all communications from story’s start to end.

KCAL CHANNEL 9 NEWSROOM (3rd highest ratings in US with ~ 3.98M viewers) – Los Angeles, CA

News Reporting Intern: Investigated and researched, documented and developed new stories. Accompanied reporters on assignments, including interviewing key persons from sporting events (LA Lakers), and daily community news events, city officials, and PR agency stories. Evaluated and determined newsworthiness of freelance videos and stories. Wrote and edited script for evening news.

HAWAII PUBLIC TELEVISION (~1.2M viewers) – Honolulu, HI

Assistant: Writing contributor for Hawaii public television’s Viewers’ Guide, Publivision. Responded to all pubic inquiries and maintained database. Assisted in directing volunteers.

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THE TODAY SHOW (Bryant Gumbel and Katie Couric) – Honolulu, HI

Set Assistant: Managed on-set administrative tasks and errands while show was broadcast from Hawaii.

SELECT PUBLIC RELATIONS& DEVELOPMENT EXPERIENCE

HAWAIIAN HUMANE SOCIETY – Honolulu, HI

Charity Walk Director: Developed fundraising and marketing strategy to solicit pledge donations. Created content and design of publicity materials for corporate newsletters. Creatively identified potential donors and presented vision and goals to ~500 local corporate and small businesses, gaining awareness and support.

§  Drove contribution 160% of goal, beating national averages for event.

§  Exceeded corporate team-participant goal by identifying target markets and developing leads on local companies.

“Sarah is a professional of the highest caliber…I’ve received many compliments from our clients who rely on Sarah’s top-notch work.

Sarah is an innovative self-starter…and typically exceeds expectations…she handles pressure well…”

Janet M. Scheffer, President

Mana Means

Public Relations & Advertising

MANA MEANS PUBLIC RELATIONS & ADVERTISING – Honolulu, HI

 Director of Public Relations:

Supervised all public relations programs for the firm. Developed and implemented publicity campaigns, pitched story ideas to television, print, and radio media. Produced all news releases, editorials, articles, talking points, press kits, fact sheets, and Q&A for external audiences.

Successfully landed interviews for (local, national, and international) clients with television and radio media and developed and coordinated all press conference events. Handled public inquiries for political (U.S. Congress candidate) and celebrity clients represented by company.  

AVATAR PUBLIC RELATIONS – Honolulu, HI

Account Executive: Initiated and organized company events and wrote press releases, PSA’s for all clients, and all new business by giving presentation to new companies within city. Built and maintained solid relationships with executives and business owners. Created new and existing accounts by conducting networking activities with clients and potential clients. Assisted travel writers for Molokai Visitors Association.

§  Brought in new clients, including a $750K annual account, by taking imitative to seek out new business.___________________________________________________________________________________

LANCE ARMSTRONG FOUNDATION – Austin, TX

Public Relations Specialist: Created press kits and marketing materials. Assisted in developing the Global Envoy program. Wrote public relations guide for website. Created new business through athletic referral contacts; including Gabby Reece, Laird Hamilton, and known basketball and football coaches.

ENTREPRENURIAL EXPERIENCE

CARIOCA VOLLEYBALL CLUB – Moraga, CA | 2016 to Present

Founder/Assistant Director: Develop website content and marketing collateral, including newsletters. Assist athletes with Collegiate recruiting opportunities – process. Manage all aspects of event planning and marketing, including creating and hosting tournaments in the Bay area. 

FOUR POINTS TUTORING – Austin, TX | 2007 to Present

Founder/Director: Built this successful and rapidly growing business from the ground up, including managing and overseeing staff, developing all programs and services, ensuring optimal client care, and setting and managing budget. Designed and developed all aspects of company website, including content. Create all marketing strategies and collateral, host seminars within Austin community, and manage all public relations.

GIRLS SPORTS ACADEMY – Honolulu, HI | 2001 to 2004

Founder/Director: Founded, organized, created camp to empower young ladies! Developed a curriculum that included experts in nutrition, fitness and athletics. The camp had 100 attendees with long wait lists for each event. Developed and executed all camp promotions, including marketing collateral targeting community and surrounding schools. Managed all public inquiries. Set and managed budget.  Targets, solicited, and gained sponsors, including 24- Hour Fitness, Jamba Juice, Nike, Boston Pizza, and Meadow Gold Dairy.

EDUCATION & PROFESSIONAL ENHANCEMENT TRAINING

Bachelor of Arts (BA) in Public Relations | CHAPMAN UNIVERSITY

Master’s Certificate in Social Media/Internet Marketing | UNIVERSITY of SAN FRANCISCO

SELECT VOLUNTEERISM

Board of Director’s Member (Former) for Austin Elite (athletic organization). Assisted board with creation of mission, goals, and branding. Defined roles of BOD, coaches, staff and team. Created website content and marketing collateral.

C0-Founder of annual fundraising event and nonprofit organization, Ajudar (meaning “to help” in Portuguese), We believe in giving back and created this program to serve underprivileged children in U.S. and Brazil.  We are proud to have donated hundreds of soccer balls, hosted a sports day that served fifty children, and will go to Brazil in 2018.

ADDITIONAL

Athletics/Sports Participation: Marathon Runner, Certified Scuba Diver, Arabian Horse Trainer and Showman,

Outrigger Canoe Racer, Sailing Team Member (Sailed to Japan)

International Travel Includes: Developed comprehensive understanding for diverse cultures through residing in Europe and Latin America for ten years. Also, extensive travel in Asia, Europe, South Africa, South America, and the Middle East.