SHEEBA THUKRAL        LinkedIn:/sheebathukral/           Email:sheeba.thukral@gmail.com

Summary:

Ø  Created, wrote and edited content for website, social marketing portals, and marketing materials.

Ø  Developed, created, and deployed content across all digital outlets.

Ø  Set-up a content strategy to help develop great digital experiences.

Ø  Ensured written content met Bank standards, policies, and procedures and best practices.

Ø  Designed, built and edited online content, pages, assets, and applications.

Links:

Ø  https://kindcause.com

Ø  http://secprojects.com

Ø  http://cfosquared.com

Skills: Photoshop CS6, Illustrator CS6, Flash, MS Office Suite, HTML 5, JavaScript 1.8.5, CSS 3, 

Ø  Constant Contact, Joomla, SEO Campaign Management, Graphic Designing, Quality Assurance Software:  HP Quality Center, Writing, Editing and Publishing, jQuery, AngularJS, NodeJS, MongoDB. (10+ years)

Certifications/Licenses:

Ø  Salesforce.com Certified Administrator

                                                          BUSINESS EXPERIENCE
CFOSquared Inc.                                                                                      October 2011- Present
Digital Content Producer

Ø   Liaised with Front- and Back-End Development teams to develop highly visible interactive web applications.

Ø  Responsible for translating precise Photoshop wireframes into clean, organized HTML, CSS and JavaScript.

Ø  Created, edited and wrote content for web site, social marketing portals, and marketing materials.

Ø  Developed, created, and deployed content across all digital outlets.

Ø  Established and maintained business profiles on Social Media venues including Facebook, LinkedIn, Twitter, Google+ and Directory systems such as Google, Yahoo, Bing, Yelp, and Glass Door.

Skills: Photoshop, Illustrator, MS Office Suite, HTML 5, JavaScript, jQuery, CSS 3, Constant Contact

Lazarex Cancer Foundation
Online Communications Coordinator                                                     June 2014 – August 2015

Ø  Managed SEO and content across homepage and landing pages for multiple websites.

Ø  Worked closely with Email and marketing automation campaigns and QA.

Ø  Made updates to web pages and applications on multiple external web properties as well the Intranet.

Ø  Measured, analyzed, and recommended steps to create and optimize digital assets for the websites.  

Ø  Assisted cross-functional teams in evaluating the projects from a resource and budget perspective. Set-up the content strategy for endurance and sports division: Team for Life

Ø  Defined a content strategy to help develop great digital experiences.

Ø  Managed and edited posts on various social media platforms.

Ø  Utilized analytics tools to monitor traffic on site.

Ø  Helped communicate policies via internal communications channels and email communication.

Ø  Developed intranet as a key internal communications tool.

Ø  Created content, copy and graphics and scheduled social posts, emails, press releases.

Ø  Created engagement and following using knowledge of paid and organic social media strategy.

Ø  Strong verbal and written communication corresponding to communications calendar.

Ø  Proficient with Microsoft PowerPoint, Excel, Jive, Visio, Photoshop and Captivate.

Ø  Created and managed photo and video libraries (Flickr, YouTube, Vimeo).

Ø    Developed graphic designs and videos using Adobe creative suite.
Skills: Photoshop, Joomla, MS Office Suite, HTML 5, JavaScript, Constant Contact, SEO Management

Canadian Imperial Bank of Commerce (CIBC)

Publishing Specialist                                                            September 2006-September 2011

Ø  Developed written content, maintained and provided SEO and editorial support for Web redesign.

Ø  Ensured written content met Bank standards, policies, and procedures and best practices. 

Ø  Partnered with business analysts to oversee the resolution of complex working problems; trained team members on the research and systems utilized.

Ø  Created a intranet program through SharePoint internal portal to engage team.

Ø  Managed various projects from conception to completion as assigned to support Department and Corporate initiatives; acted as business resource coordinator for various projects (e.g. web redesign project for loan and line of credit.) Participated in post-production evaluation of training designs. Develops metrics to measure the effectiveness of the awareness campaigns and program.

Ø  Publish and manage web marketing campaigns and web/mobile content.
Skills: HTML, Graphic Designing, Quality assurance software: HP Quality Center

SHEEBA THUKRAL                              Tel.: 415-516-8866                          sheeba.thukral@gmail.com

Archeion Archives Association

Web Content Developer                                                                       March 2001 – July 2007

Designed, built and edited online content, pages, assets, and applications.

Indian Dairy Association,

Editor, Indian Dairyman                                                             January 2000 – February 2001

Worked as an editor of a trade publication; published articles and press releases on a variety of topics, including brand marketing, product promotion and profiling celebrities, places, and events.  Also created micro and macro level communication campaigns, promotions through press releases, press conferences and media events.

VOLUNTEER WORK

Toastmasters’ Club, Gundy Gabbers                                                                    2008 – 2011

·        Maintained and created content for a new web site using word press: http://gundygabbers.org.  

·        Worked as a VP PR managing the content and web site of the Toastmasters group.

UNICEF                                                                                                                  2000 – 2002

·        Created a website for children, Splash, in an interactive vibrant and colorful format.

EDUCATION

·        Web Content Development in e-Business, Humber College, 2007 (Completed with Honors) Participated as a team player and led 18 e-commerce web sites during the academic year, 2006-2007
Web Master Content Program Certificate, Seneca College, 1999

·        Post Graduate Diploma in Advertising and PR, Indian Institute of Mass Communications

·        Bachelor of Education, BA in English, University of Delhi

CERTIFICATIONS

·        Salesforce.com Dev 401 Certified, Certificate Number : 1572175     

·        Project Management for IT professionals

·        Profound knowledge of Project Management methodologies such as Agile and Waterfall

·        Business Analysis;

·        How to gather and document user requirements;

·        Use case modeling for Business Analysis;

·        Search Engine Optimization for achieving top search engine positions.

Programming Languages, Database Management Systems, Graphic Software

Advanced MS Word, MS Excel, MS PowerPoint and MS Access, MS Project Microsoft Visio.

SharePoint 2010

Acrobat Writer

JSON / MongoDB / Node JS

HTML5

JavaScript 3.3 / jQuery / Angular JS

CSS3 / SASS

HP Quality Center

SQL 9.0

Fireworks 8

Dreamweaver 8

Oracle 9i/10g
Photoshop CS6
Flash6

INTERESTS

Writing and editing – Portfolio includes over 20 articles published in main dailies and magazines.
Created a Word Press Blog, please view it at KindCause.com (2014-2016)

AWARDS
 Awarded e-achievers certifications for:

•        Team player –Online Banking ASR’s converted, tested and improved in a short time frame.

•        Created and administered SharePoint portal for the Publishing department.

Awarded certificate of recognition for:

•        Most advanced development in one year from Humber College